Intellectual Property for Business
Author(s): Ronald Yu
An understanding of both IP law and modern business strategy is key to maximising the IP of any business.
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An understanding of both IP law and modern business strategy is key to maximising the IP of any business. In Intellectual Property for Business, the vital principles of IP law are explained clearly and comprehensively so that the reader has a thorough reference of the law and appreciates the intersections between legal and business matters. Aiming to give readers the knowledge to understand when and when not to pursue IP rights, and how to maximize the use of these rights once they are obtained.
IP and business should work closely together as IP protects assets that help a company become successful, in turn as a company progresses, so does the value of its IP. The connection between business strategy and IP is explored. Intellectual Property for Business to make IP law accessible to all levels of readership and the text is kept fresh and interactive with reader-friendly commentary, modern illustrations, examples of companies in conflict and numerous exercises to demonstrate the practicality of the subject matter.
Table of contents
2 The Nature of Intellectual Property Rights Today
3 Intellectual Property Strategy
4 An Overview of the Law and Legal Analysis
5 An Introduction to the Different Intellectual Property Rights
6 An Introduction to Publicity Rights
10 Registered Design Rights/ Design Patents
11 Trade Secrets
12 Intellectual Property Valuation
Appendix A: Exercises
Appendix B: Company Background